Head of Marketing, B2B, Workforce Solutions, Liverpool, Up to £75K DOE

This fast-growing business needs a hands-on leader who can turn marketing into a valuable growth tool for global regulated markets.

This is not a "build it from zero" role. The foundations exist. What's needed now is someone who can bring sharper thinking, stronger commercial discipline, and sector insight to elevate what's already in motion.

You'll join the leadership team and work closely with sales, shaping how the business shows up in the market and how marketing directly supports revenue.

Why this role stands out

They operate in a trust-driven space where buyers care about certainty, compliance, speed, and risk mitigation. Marketing needs to reflect that reality with clear positioning, confident messaging, and campaigns that genuinely help sales open and close opportunities.

This role suits someone who enjoys setting direction but isn't afraid to roll up their sleeves, while developing a junior team into commercially aware marketers.

What you'll be responsible for

Commercial marketing leadership

Define and evolve the marketing direction to support growth targets
Represent marketing at leadership level, influencing go-to-market decisions
Simplify and communicate complex solutions in a way buyers understand
Create focus, structure, and quality standards across all marketing activity

Building team capability

Lead and mentor a developing marketing team
Raise skills across demand generation, content, campaign execution, and performance tracking
Introduce stronger planning, prioritisation, and review rhythms
Stay hands-on where needed, always with a coaching mindset

Driving execution

Deliver demand generation across digital channels, content, SEO, email, events, ABM, and partnerships
Own the website, brand narrative, and content direction
Work in close partnership with sales to improve lead quality, conversion, and pipeline flow
Manage external agencies and suppliers with clear outcomes and accountability

Sales & stakeholder alignment

Build trusted relationships across sales, payroll, operations, and leadership
Ensure marketing activity aligns tightly with commercial objectives
Track and communicate results clearly - from activity through to pipeline impact

Who we're looking for

Proven experience as Head of B2B Marketing within EOR, payroll, employment services, MSP, HR tech, or a similar compliance-led sector
Comfortable owning strategy while remaining close to delivery
Proven ability to generate demand and support revenue growth
Experience managing and developing people
Strong commercial instincts - pipeline, conversion rates, ROI matter to you
Confident partnering with sales leaders and senior stakeholders

What's on offer

A genuine leadership role with a seat at the table
The opportunity to define how marketing drives growth in a fast-growing business
A capable team ready for strong leadership and development
Competitive salary and benefits package

If you're a commercially minded marketing leader who understands regulated B2B environments and wants real influence, I'd love to speak with you.

Four Recruitment Ltd

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